She recalls that finding the right sounds for her early videos was always a struggle. Regardless of which category a viewer falls into, Jovynn wants them to walk away feeling one thing: inspired. Surprising the audience with a great mashup also takes creativity: “What the audience craves is a sudden switch.” Jovynn notices her sounds tend to appeal to two main audiences, saying “Anything that’s catchy has a potential inspiring others to create a dance or lifestyle video, whereas TikTok transitioners would enjoy sounds with any form of loop or stutter.” “Curating a mashup takes lots of knowledge on the sounds that people enjoy,” she tells us. If it goes well with a recent trending sound, I’d do my best to come up with the best transition method to blow the audience’s mind.” Jovynn relies on both deep music knowledge and the ability to keep up with current trends to keep her content fresh. It’s like having a Spotify playlist in my head and using my brain as a tool to Shazam. She gave us a quick rundown of how she comes up with new video ideas: “Whenever I see a trending sound, I’d brainstorm the best track to mix it with. These days, Jovynn’s main focus is music, specifically mashups and remixes of popular dance, electronica and hip hop tracks. When Jovynn isn’t dropping beats, she’s showing off incredible makeup looks. “I was a huge TikTok addict,” Jovynn concludes. Whatever the format, it’s clear that Jovynn was having a ton of fun on the platform from the beginning. Early videos included everything from POVs to tattoo tours to makeup and hair tutorials. It took Jovynn some time to land on the style of content she is known for today. That was enough to get her hooked: “After that, I just kept posting a bunch of random humorous videos and participated in trends every once in a while.” “Eventually,” she admits, “ fell into the trap-hole of continuous scrolls.”įor her first TikTok post, Jovynn made a dance trend video for the song “Obsessed” by Mariah Carey. They looked like they were having loads of fun!” Jovynn had to check out the app for herself. “I was scrolling through Twitter before the pandemic started,” Jovynn recalls, “and people were sharing memes and dance videos from TikTok. Like many, she was drawn to the app after encountering its signature short-form video clips on other platforms.
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